Privacy is Good for Business


Personal information may be valuable to your business, but it’s also something your customers value. Consider taking the following actions to create a culture of respecting privacy, safeguarding data and enabling trust in your organization.

Privacy Advice for Businesses

  • If you collect it, protect it: Follow reasonable security measures to keep individuals’ personal information safe from inappropriate and unauthorized access.
  • Be open and honest: Share how you collect, use and share consumers’ personal information. Think about how the consumer may expect their data to be used, and design settings to protect their information by default.
  • Build trust: Do what you say you will do. Communicate clearly and concisely to the public what privacy means to your organization and the steps you take to achieve and maintain privacy.
  • Create a culture of privacy: In your organization, educate employees on the importance and impact of protecting consumer and employee information as well as the role they play in keeping it safe.
  • Don’t count on your privacy notice: It is not the only tool to educate consumers about your data practices. Consider features that allow consumers to opt-in to certain forms of data sharing rather than requiring them to opt-out.
  • Exercise due diligence: Maintain oversight of partners and vendors. If someone provides services on your behalf, you are also responsible for how they collect and use your customers’ personal information.

The Difference between Security and Privacy

Security refers to the ways we protect ourselves, our property, and personal information. It is the first level of defense against unwanted intruders. Privacy is our ability to control access to our personal information. Privacy is the what and security is the how when it comes to protecting privacy.

This is a short PBS film on privacy and technology, and how expectations of both have evolved time.

Be #PrivacyAware

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